Privacy Policy - BetterDB

BetterDB Inc. (“BetterDB,” “the Company,” “we,” “us,” or “our”) provides tools and services to enable use of the Valkey open source project. This Privacy Policy describes how BetterDB processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (collectively, the “Service”), including our website, self-hosted software, and cloud-hosted platform.

Our products and services are intended for business customers and personal use. This Privacy Policy does not apply to information that we process on behalf of our business customers while providing the Service, which is governed by our agreements with those business customers. If you have concerns regarding personal information that we process on behalf of a business, please direct your concerns to them.

Personal Information We Collect

Information You Provide to Us

Personal information you may provide to us through the Service or otherwise includes:

Contact data, such as your first and last name, email address, and company name.
Account data, such as your username, password, and account preferences. If you choose to log in using a third-party service such as Google, we may receive your name, email address, and profile information from that provider in accordance with your privacy settings on that service. We do not receive or store your third-party service password.
Payment data. If you make a purchase through the Service, your payment information (such as credit card number, billing address, and related details) is collected and processed directly by our payment processor, Stripe. We do not receive or store your full payment card information. We may receive limited transaction data from Stripe, such as the last four digits of your card, card type, billing address, and transaction amount, for the purpose of maintaining your account and providing customer support. For more information on how Stripe handles your data, please see Stripe's Privacy Policy.
Communications data based on our exchanges with you, including when you contact us through the Service, email, or otherwise.
Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Automatic Data Collection

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.

For more information concerning our automatic collection of data, please see the Tracking technologies section below.

Tracking Technologies

Cookies and other technologies. Some of the automatic collection described above is facilitated by the following technologies:

Cookies, which are small text files that websites store on user devices and that allow web servers to record users' web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our third-party business partners and service providers place.
Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

For information concerning your choices with respect to the use of tracking technologies, see the Your choices section, below.

How We Use Your Personal Information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and operations

We may use your personal information to:

Provide, operate, and maintain the Service;
Create and manage your account, including processing sign-ups via third-party authentication providers;
Process transactions and send related information, such as purchase confirmations and invoices;
Enable security features of the Service;
Communicate with you about the Service, including by sending service-related announcements, updates, security alerts, and support and administrative messages;
Provide support for the Service, and respond to your requests, questions, and feedback.

Compliance and protection

We may use your personal information to:

Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations, or requests from government authorities;
Protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims);
Audit our internal processes for compliance with legal and contractual requirements or our internal policies;
Enforce the terms and conditions that govern the Service; and
Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.

How We Share Your Personal Information

We do not sell your personal information. We may share your personal information with the following parties and as otherwise described in this Privacy Policy:

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business, such as Stripe for payment processing, and infrastructure hosting providers. These service providers are authorized to use your personal information only as necessary to provide services to us.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate to comply with applicable law or to protect the rights, privacy, safety, or property of ourselves or others.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in the Company, financing of the Company, or the sale, transfer, or merger of all or part of our business, assets, or shares). We may also disclose your personal information to an acquirer, successor, or assignee of BetterDB as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as Stripe. Stripe may use your payment data in accordance with its privacy policy, https://stripe.com/privacy.
Linked third-party services. If you log into the Service with, or otherwise link your Service account to, a third-party service, we may share your personal information with that third-party service. The third party's use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

Your Rights and Choices

We believe all individuals should have meaningful control over their personal information. Regardless of where you are located, you may:

Access the personal information we hold about you;
Update or correct inaccurate personal information;
Delete your personal information;
Export your personal information in a portable format;
Object to or restrict certain processing of your personal information.

To exercise any of these rights, please contact us at info@betterdb.com. We will respond to your request in accordance with applicable law and within a reasonable timeframe.

Declining to provide information. We need to collect certain personal information to provide the Service. If you do not provide the information we identify as required, we may not be able to provide those services.

International Data Transfers

BetterDB is headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we will ensure that any transfer of your personal information is carried out in accordance with applicable data protection laws, including by relying on standard contractual clauses approved by the European Commission or other appropriate safeguards.

Information for European Users (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional provisions apply to you:

Data controller. BetterDB Inc. is the data controller responsible for your personal information.

Legal bases for processing. We process your personal information on the following legal bases:

Performance of a contract: Processing necessary to provide the Service to you and fulfill our obligations under our terms of service.
Legitimate interests: Processing necessary for our legitimate interests, such as operating and improving the Service, ensuring security, and communicating with you, where those interests are not overridden by your rights.
Compliance with legal obligations: Processing necessary to comply with applicable laws.
Consent: Where you have given us your consent to process your personal information for a specific purpose. You may withdraw consent at any time by contacting us.

Your rights under GDPR. In addition to the rights described in the “Your Rights and Choices” section above, you have the right to lodge a complaint with your local data protection supervisory authority if you believe that our processing of your personal information violates applicable law.

Data retention. We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymize it.

Your Choices

Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

Cookies and other technologies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.

Blocking images/clear gifs: Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Other Sites and Services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications, or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.

Security

We employ technical, organizational, and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.

Children

The Service is not intended for use by anyone under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or by other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledgment that the modified Privacy Policy applies to your interactions with the Service and our business.

How to Contact Us

If you have any questions about this Privacy Policy or our data practices, you may contact us at:

Email: info@betterdb.com
Mailing Address: BetterDB Inc., 455 Market St, Ste 1940, PMB 670223, San Francisco, California 94105